成功修練:一輩子要學會的8堂人生必修課 (Traditional Chinese Edition)
成功修練:一輩子要學會的8堂人生必修課 (Traditional Chinese Edition)

Read Online 成功修練:一輩子要學會的8堂人生必修課 (Traditional Chinese Edition) RTF

成功需要靠不斷的修練!人生是一條漫長的路,你想擁有什麼樣的生活,決定於在年輕時你對自己的期許和要求。【內容說明】投資、創業、領導、管理、決策、行銷、廣告、銷售8堂課,在學校裡大多沒有教,在人生的道路上缺一不可。你必須為未來的生涯發展打算,及早修練獲得成功的能力和途徑!.投資是在傳統教育沒有教的一堂課從投資原則到財務自由,是人人都該具備的知識。投資不能依賴別人,即使是所謂的專業人士,自己必須好好的學習,獲得正確的理財知識,才能讓自己的未來有所保障。.創業是人人夢想的,但是創業也倍極艱辛從初創事業到永續經營成功的創業,大多來自創新,即使賈伯斯重建蘋果公司時,用的法寶也是創新。.管理要從自我的管理開始管理是一種程序,從領導、組織、計劃、協調到考核,周而復始,努力不懈。從自我進而到整個組織的管理。.決策不管對個人對企業都很重要從聰明抉擇到理性判斷,在決策中直覺固然很重要,但是也需要理性的判斷。需跳脫原有的思考框架。.科技的變化帶來許多行銷技術的變化儘管爆品行銷已成為互聯網時代行銷的利器,品牌價值的創造仍是商品能否長銷的關鍵。提供創新品牌的行銷策略和新創企業的行銷方法。.廣告從建立印象到軟性訴求「印象時代」的來臨,讓產品本身成為廣告的主角,最好的創意。.銷售應該是人人必備的技巧從推銷到發揮影響力,我們無時無刻不在「轉動」別人,發揮影響力,讓周遭的人更好,讓世界更美好。【作者簡介】陳偉航曾任:上通/BBDO廣告公司共同創辦人、台灣愛惠浦公司總經理、蜜納集團執行長。中華企管顧問公司「策略行銷規劃班」講師、哈佛企管公司「充電會」講師、松誼企管公司「變局下的領導競爭力論壇」講師、生產力中心「行銷經理班」、「企管顧問師班」講師。現任:專業顧問。著作:商業類:《行銷教戰守策》、《行銷啟示錄》、《No.1業務主管備忘錄》、《管理雞湯》、《互聯網巨變下,行銷不變的10句話》。勵志類:《Yes I Can! 是的,我要成功》、《Are You Ready? 21天改變一生》、《自己就是最好的賣點》、《Light Up My Life非凡人生》。

  • Released: February 24, 2020
  • Author: 陳偉航
  • Rating: 4,9
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB

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