Whether you are an esthetician who is considering going solo, a seasoned esthetician whose career has stalled, or the owner of a spa who understands how lucrative the esthetics department can be, this book is for you. There are specific reasons a client chooses one spa or esthetician over another, and it’s no longer all about selling products and services. This book offers clarity, specific solutions and proven strategies to point you in the direction to success and prosperity in the esthetics business.